In summer 2022, Blue Apron launched a new offering as a third-party seller on that lets consumers purchase a selection of meal kits without a subscription.īoxes sold via Walmart Marketplace are directly fulfilled by Blue Apron. +play is the solution to these pain points.” Blue Apron joins Walmart Marketplaceīlue Apron is expanding its ecosystem to drive customer growth, including through third-party sales platforms that it hopes can help bring in significant new audiences. “With hundreds of content and subscription services available in the marketplace, customers find themselves challenged to keep up with new services, get attractive promotions, and manage and track what they’re already signed up for. “We’re thrilled to have Blue Apron as a +play partner, giving Verizon customers access to its amazing services and offerings through our platform,” said Erin McPherson, chief content officer of Verizon Consumer Group.
“The partnership will allow us to tap into a new and engaged customer base while providing them with up to $525 in annual savings on incredible recipes with fresh, unique ingredients.” “As one of the leaders in the meal-kit industry, we are proud to bring Blue Apron’s culinary expertise exclusively to Verizon customers around the country,” said Amber Minson, Blue Apron chief revenue officer. After the promotional period, Blue Apron Plus will cost $4.99 per month. Participating customers will have access to exclusive savings on meal kit subscriptions, including 35% off their first five eligible meal kit orders, then 15% off each eligible order after that.įor a limited time, Verizon customers can get three months of Blue Apron Plus free. Blue Apron is the first and only meal-kit provider available on the +play platform to date.īlue Apron Plus acts as a monthly subscription offering, managed through the +play platform for Verizon customers.
Verizon built +play as a single solution for customers to shop for, manage and save on subscriptions.
A leading meal kit delivery service is partnering with Verizon to save its customers some money.īlue Apron is debuting Blue Apron Plus, a new savings program being offered exclusively on the Verizon +play platform.
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