Even if you can raise money, you may find that your company is less valuable today than it was a year ago. Spending is down, as is the stock market, and it’s harder to raise money. The fallout of the COVID-19 pandemic poses major challenges to businesses, especially startups. Blitzscaling can be misapplied, such as when WeWork spent billions to become the biggest player in a market without true winner-take-most dynamics, but so can any strategy.
It is a risky strategy, but it is the right strategy for outracing the other players when competing for enduring leadership in a winner-take-most market. Yet if we are to rebuild our economy after this crisis, we will need every available tool and technique, and that most certainly includes blitzscaling.īlitzscaling is the pursuit of growth by prioritizing speed over efficiency in the face of uncertainty. Matters of business can seem inconsequential compared to tragedy at this scale. Meanwhile, the United States has already lost more lives to the disease than the entire Vietnam War and unemployment is at its highest level since the Great Depression. Suddenly, capital is harder to come by, customers aren’t buying, and none of us can leave our homes. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.As the COVID-19 pandemic continues to batter the world, many have declared an end to the “Unicorn Era” in general and blitzscaling in particular. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company’s life cycle where the most value is generated. But what is the secret to their outstanding success? Hoffman and Yeh explain that it’s simple: they’ve learnt how to blitzscale.įeaturing case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants Apple, Cisco, Google, HP and Intel to name a few. From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.
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